Outdated pandemic-era fee caps in key New Jersey cities were repealed through a targeted, city-by-city strategy—restoring flexibility for delivery apps and local restaurants.
Client Profile: Major Third-Party Delivery Platform
Grubhub is a leading food delivery platform connecting millions of users to local restaurants via its app and website.
With a strong presence in New Jersey’s urban markets, Grubhub supports local eateries, drives the gig economy, and enhances consumer access to diverse dining options.
Problem: Post-COVID Municipal Fee Caps
- Policy Challenges: During the early COVID-19 pandemic, many New Jersey cities imposed fee caps on third-party delivery apps to support restaurants.
- Impact on Industry: While most rolled them back, several major cities like kept the caps into 2023, delaying opportunities for growth, innovation and partnership between platforms and restaurants.
Strategy: Messaging, Direct City by City Engagement & Lobbying
- Targeted Advocacy & Engagement: City-by-city effort building relationships with local officials and stakeholders to restore pre-pandemic fee structures.
- Strategic Messaging: Framed the economic and innovation costs of prolonged fee caps, highlighting impacts on local partnerships.
- Legal & Policy Alignment: Coordinated advocacy with client’s legal strategy to reinforce credibility and drive policy change.
