RCSG Case Study

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Technology Network Companies (TNC’s) are revolutionizing the transportation industry in the United States. As is the case in most other states, commuters in New Jersey are increasingly relying on TNC mobile applications to conveniently schedule peer-to-peer transportation to specific destinations at competitive pricing. TNC’s have also evolved into a reliable source of income for tens of thousands of New Jersey residents who supplement their income by driving peers through an established TNC platform.

Industry-leading TNC’s worked to establish fair and somewhat uniformed regulatory framework for the relatively new digital peer-to-peer ridesharing industry, thereby ensuring a relatively consistent business model throughout the country.  While legislative efforts had produced successful results in dozens of key states, legislation establishing the regulatory framework for the industry had come to a standstill in New Jersey. Skeptical legislators voiced concerns over security background checks for drivers, insurance requirements and taxes and fees due to the State.

In 2016, RCSG was hired to implement a strategic public affairs program designed to generate public support for the TNC legislation, from some of the largest and most powerful industry organizations in New Jersey. Countering well-funded lobbying efforts by established taxi and limousine interests, RCSG was able to successfully leverage the support from this broad coalition of influential business, law enforcement and disability rights’ organizations to foster a legislative compromise.

In late 2015, the legislation establishing the first regulatory framework for the TNC industry passed both the state senate and general assembly. In February 2017, Governor Chris Christie sign the legislation into law, pending a review by the State Attorney general’s office.